GTM Diagnosis & Strategy

Redpoint new energy

Redpoint New Energy is a leading wholesale supplier for photovoltaic and storage systems in the renewable energy sector. As a reliable partner, they provide all the essential components for complete photovoltaic installations. Their product range includes storage systems, solar modules, inverters, EV charging stations, and accessories such as mounting structures and wiring which they sell to solar installers, installers.

Website

redpoint-newenergy.de/

Industry

Energy & Utilities

Headquarters

Werlte, Germany

Growth stage

PE Invested

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Initial situation

In 2022 the photovoltaic industry experienced a boom. To maintain and increase market share, Redpoint New Energy recognized the need to digitalize and streamline their marketing and sales efforts.

Areas of collaboration

Markt Segmentation & GTM: Conduction of comprehensive market segmentation, customer surveys, and Ideal Customer Profile (ICP) development, leading to more targeted and effective marketing strategies
Marketing & Sales Collaboration: Streamlining sales and marketing processes and develop a sales funnel, enhancing alignment and efficiency between departments via common dashboards and KPIs, meeting structures and tooling
CRM Implementation and process mapping: Coordination of the evaluation and implementation of a new CRM too (Hubspot)l, significantly improving funnel transparency, data tracking capabilities and cross-departmental collaboration
Target Setting and Budgeting: Setting of clear budgets and growth targets to drive growth and achieve business goals‍
Team Management and Recruiting: Assisted in the hiring process for both Marketing and Sales teams, including SDRs, inside sales, and field sales

Project outcome

In the first phase of the 6-months project with Redpoint New Energy we conducted a comprehensive quantitative and qualitative customer insight survey that gathered valuable information about product preferences and buying behavior that provided insights for lead qualification adoptions and customer segmentation. Accordingly we developed a Go-To-Market (GTM) strategy, which included defining the Ideal Customer Profile (ICP) and initiating both inbound and outbound revenue growth initiatives. Additionally, we successfully implemented HubSpot as the new CRM system, conducting onboarding sessions for 16 FTEs across the marketing, field sales, and inside sales teams, thereby enhancing their operational efficiency and customer relationship management.

Project Metrics

+70%

CVR increase due to new lead qualification process

15 onboarded users

in the course of the CRM implementation

2+ Hires

successfully hired SDR and Marketing replacement

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