Workshop, Coaching & Sparring

embrAIce

embrAIce.io transforms the employee experience with an AI-powered platform that unites companies and employees in a dynamic, future-oriented ecosystem. The goal is to empower employees as key drivers of change, supporting companies in sustainably transforming the workplace.

Website

embraice.io/

Industry

HR Tech

Headquarters

Berlin, Germany

Growth stage

Ideation

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Initial situation

For fundraising purposes, embrAIce.io's founder seeks strategic sparring across key areas, including market analysis and Go-To-Market (GTM) aspects such as ICP development, positioning, and value proposition creation. These insights were instrumental in developing a compelling pitch deck and preparing for pitches to industry key opinion leaders and angel investors.

Areas of collaboration

Market Analysis: Conducted detailed market sizing using bottom-up calculations (TAM, SAM, SOM), segmented the market, and identified the most promising beachhead market for initial focus.
‍GTM Strategy Definition: Collaborated on shaping a Go-To-Market (GTM) strategy, including defining the Ideal Customer Profile (ICP) and developing a compelling value proposition‍
Business Model Discussion: Explored and refined a subscription-based tier model with options for user-based, adoption-based, or success-billable financing structures to align with market needs and scalability goals

Project outcome

In weekly sparring sessions over the period of 2-months the successful finalization of a professional pitch deck designed for investors and industry professionals. This enabled the founder to kick off pitching efforts to individuals with profiles aligned to the Ideal Customer Profile (ICP), fostering valuable feedback loops. Additionally, the process facilitated the identification of potential pilot customers matching the ICP criteria, supporting the development of the MVP. Furthermore, a clear value proposition was defined, providing a strong foundation for website development and future communications.

Project Metrics

1 pitch deck

finalized for fundraising requirements

2 pilot

matching the ICP criteria and supporting the development of the MVP

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