Demand Gen

Amann Girrbach AG

Amann Girrbach is a B2B pioneer in dental CAD/CAM technology and a leading innovator and full-service provider of digital dental prosthetics. The company has a network of partners across over more than 90 countries in Europe, the US, South America, and Asia.

Amann Girrbach Company Logo

Website

amanngirrbach.com/

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Industry

Manufacturing

Headquarters

Mäder, Austria

Growth stage

PE Invested

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Initial situation

Amann Girrbach's next-gen digital transformation project streamlined and digitalized internal processes, optimized tool stacks, and enhanced collaboration between marketing, brand, and sales teams. This drive for digitalization and efficiency necessitated a digital demand generation engine to provide the sales department with high-quality leads and resource-friendly lead routing processes.

Areas of collaboration

  • Digital Lead Generation: Launched the first digital lead generation campaigns and supported various other growth initiatives
  • Supported CRM Implementation: Successfully implemented HubSpot and mapped processes for Amann Girrbach's direct customer journey, covering lead gathering, routing, opportunity creation, closure, and after-sales
  • Kicked-Off RevOps Alignment: Streamlined and orchestrated Amann Girrbach's demand generation and outreach initiatives into a holistic dashboard. Managed and maintained the dashboard, provided funnel transparency, and engaged relevant stakeholders in weekly sessions
  • Strategic Planning: Conducted budget planning, target setting, and developed a comprehensive demand generation strategy to drive growth and achieve business objectives.

Project outcome

During our 8-month project with Amann Girrbach, we improved funnel transparency and revenue predictability by enhancing tracking and reporting structures, leading to a 60% increase in tracking accuracy for marketing initiatives and a 156% improvement in conversion rates (MQL to SQL).

Project Metrics

+156%

increase in CVR (MQL to SQL)

+60%

improved tracking accuracy for marketing initiatives

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Improved funnel transparency and revenue predictability

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